UX Case Study
A selection of projects focused on clarity, usability, and thoughtful design.
Classy Dogs Grooming Studio
End-to-end website design and management for a private grooming salon in Tokyo.
Overview
- Role
- UI/UX Design, Frontend Development, WordPress, Brand Design
- Scope
- Website design and development, visual identity, and ongoing content updates
- Client
- Private grooming salon (Tokyo)
Background
The client needed a website that reflects a calm, home-like atmosphere while clearly communicating services and building trust with visitors.
The local market includes a wide range of competitors, from high-end salons targeting affluent clients to large-scale commercial brands. To differentiate the brand, the focus was placed on its identity as a private, appointment-based salon offering a calm and personal experience.
Challenges
As a solo business owner with a busy schedule, the client required a low-maintenance website without features such as inquiry forms or frequent updates.The site was intended primarily as an informational resource rather than a tool for active customer acquisition.
The visual direction needed to balance a sense of warmth and familiarity without appearing overly luxurious, in order to resonate with local clients (primarily women across a wide age range) seeking comfort and trust.
These constraints required a design that prioritizes simplicity, clarity, and ease of maintenance.
Solution
- I designed a soft and welcoming visual style using gentle, neutral colors and imagery, while organizing content into clear sections for improved readability.
- The solution focused on balancing user clarity with low-maintenance operation:
- Structured layout to support clear and intuitive navigation
- Emphasis on communication for existing customers rather than new acquisition
- Pop-up messaging to manage appointment availability
- Low-maintenance setup without inquiry forms or frequent updates
- Homepage slideshow for selected images, with a link to Instagram for full gallery access
- Flexible structure allowing future feature additions if needed
- Overall, the design approach prioritized simplicity, adaptability, and alignment with the client’s workflow while maintaining a comfortable user experience.
Key Features
Custom WordPress theme for easy updates
Clear layout for intuitive navigation
Visual design aligned with brand identity
Support for low-maintenance operation
Brand & Visual Design
- Logo design and vectorization (Illustrator)
- Visual identity refinement
- Promotional materials and advertisements
In addition to the website, I developed a custom logo and visual assets to create a consistent brand identity.The original abstract visuals were refined into a clean and recognizable logo, later converted into vector format for scalability.Promotional materials and advertisements were also designed to align with the brand’s tone and positioning. This helped establish a cohesive and recognizable brand across both digital and print materials.
A consistent visual identity was applied across the website, logo, and promotional materials.
Outcome
The website successfully communicates the salon’s atmosphere and services, providing a clear and comfortable experience for visitors. It also supports the client’s workflow by enabling flexible updates, such as displaying pop-up messages when appointments are unavailable. This allows the client to manage customer expectations efficiently while maintaining a low-maintenance operation.
The client expressed satisfaction with the outcome, particularly in how the site reflects the brand’s personality and supports ongoing communication with existing customers.
Prescription Order System
A concept project focused on simplifying medication management for aging users.
Overview
- Role
- UX Designer, leading the app and responsive web design from concept to delivery.
- Scope
- Prescription ordering app that simplifies the ordering process and provides smart reminders, enabling users to manage their medication with ease.
- Target
- Japan’s rapidly aging market, with a focus on users aged 60+, supporting both seniors and their families through accessible and reliable medication management.
Background
Managing prescription medications can be complex, especially for older adults. Users often face difficulties in tracking orders, remembering schedules, and navigating fragmented systems.
Many adults caring for aging parents struggle to manage daily tasks alongside complex medication routines. Existing systems are often fragmented, with no unified way to manage prescriptions, pharmacies, and schedules.
Competitor Analysis
Solution
- Simplified ordering flow
- Accessible UI for older users
- Smart medication reminders
- Responsive design for multiple devices
Outcome
Focused on simplifying complex medication workflows into a clear, accessible, and user-friendly experience
Virtual Tour Wedding Planner - App
A concept project virtual tour wedding venue search website that allows users to explore and book wedding venues from any location.
Overview
- Role
- UX Designer, leading the design of the mobile app and responsive website from concept to final delivery.
- Scope
- Designed a mobile app that simplifies wedding planning by integrating venue exploration, vendor discovery, and booking into a seamless experience.
- Client
- Primarily for users aged 19–40 planning weddings, with secondary users including older couples and involved family members.
Background
The goal was to create a seamless mobile experience that allows users to explore wedding venues through virtual tours, access reliable information, and connect with vendors in one place—simplifying the overall planning process.
Solution
- The design focused on simplifying the fragmented wedding planning process by integrating venue discovery, vendor selection, and booking into a single mobile experience.
- Key design decisions included:
- Virtual tour integration to help users explore venues remotely and make informed decisions
- Clear and structured information architecture to reduce complexity when comparing options
- Seamless navigation between venues and vendors to support efficient planning
- Mobile-optimized design to support planning anytime, anywhere
- Simplified booking and payment flow to minimize friction in decision-making
- Overall, the solution aimed to transform a complex and time-consuming process into a more intuitive and accessible experience.
- Reducing the need for physical visits during early-stage venue selection
Outcome
Focused on making it easier for users to explore venues and make decisions through a simple and easy-to-use mobile experience.
Legal & Professional Projects (Private)
(Selected work available upon request)
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